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	<title>Sharan Blogs &#187; Entrepreneurship</title>
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	<link>http://sharanreddy.com</link>
	<description>Design, Entrepreneurship, Film, Web</description>
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		<title>Startups: Forget Firefighting, It&#8217;s About Starting Fires</title>
		<link>http://sharanreddy.com/2010/05/startups-forget-firefighting-its-about-starting-fires/</link>
		<comments>http://sharanreddy.com/2010/05/startups-forget-firefighting-its-about-starting-fires/#comments</comments>
		<pubDate>Tue, 11 May 2010 14:42:18 +0000</pubDate>
		<dc:creator>sharan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://sharanreddy.com/?p=98</guid>
		<description><![CDATA[
When I thought about leaving my job for the startup world, I had a different idea about what it takes. I was worried about staying up till 6am fixing a nasty bug that&#8217;s affecting the 20,000 users who have signed up at my website&#8217;s launch. I was worried about being misquoted in the press because of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Firestarter" src="http://farm4.static.flickr.com/3178/2772038351_be50f001f9.jpg" alt="" width="500" height="333" /></p>
<p>When I thought about leaving my job for the startup world, I had a different idea about what it takes. I was worried about staying up till 6am fixing a nasty bug that&#8217;s affecting the 20,000 users who have signed up at my website&#8217;s launch. I was worried about being misquoted in the press because of my murmuring articulation. It was about not having the accounting know-how to deal with the cash inflow and enormous expenses that come with growth. In a word &#8211; Bollocks.</p>
<p>It&#8217;s not about fighting to put out the fires, it&#8217;s about creating the fires.</p>
<p>I don&#8217;t have server overload issues, I have to work my ass off and spend many a sleepless night iterating and tweaking the UX and if I do it all right and come out a winner, only then can I have the privilege of dealing with an overloaded server. It&#8217;s the reward.</p>
<p>I&#8217;m not going to be inundated with meetings all day from investors, press, potential clients and potential employees.  I have to email, call, follow-up and generate enthusiasm either by my reputation or a brilliant product from Monday to Thursday so that I can have the privilege of them agreeing to inundate me with their meetings on Friday. It&#8217;s the reward.</p>
<p>Running a startup dealing with too much work is the problem you wish you have. Creating that level of work is the real problem.</p>
<p>When I first heard about <a href="http://www.k9ventures.com/people/">Manu Kumar</a>&#8217;s title at K9 ventures &#8211; Chief Firestarter, I confess, I rolled my eyes. Of course, I knew he meant the energy and drive that it stands for, but it sounded a tad too much like the gaming handle of my 8-year old cousin. Over the past few months however, its pseudo-machismo overtones has given way to the real meaning.</p>
<p>This is important because employees who&#8217;ve spent their lives at large corporations, don&#8217;t understand this. At Microsoft, you don&#8217;t start any fires. You expect the company you&#8217;ve acquired to have started the fire and you have to focus on putting it out while bitching out your PM. At 6pm you go home for an evening of XBOX and beers. You don&#8217;t start fires, because there&#8217;s too many fires you have to fight.  Of course, I&#8217;m generalizing, but bear with me.</p>
<p>Moving someone from $$$$, Inc.  into the startup environment, is a jarring wake up call. The next time a very experienced hire from a large corporation comes knocking at your door, make sure they understand: They won&#8217;t have 20 bugs to fix for the day sent in by the testing team. They have to build a way to test the system themselves, spend days finding the bugs and at the end of starting all these fires, getting the list of bugs to fix is the reward, stupid.</p>
<p>Photo Courtesy : Flickr user <a href="http://www.flickr.com/photos/gruesome/2772038351/">Jeff Power</a></p>
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		<title>Blogging for clarity</title>
		<link>http://sharanreddy.com/2010/04/blogging-for-clarity/</link>
		<comments>http://sharanreddy.com/2010/04/blogging-for-clarity/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 02:37:52 +0000</pubDate>
		<dc:creator>sharan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://sharanreddy.com/?p=74</guid>
		<description><![CDATA[I started this blog off a little over a year ago. I had visions of daily blog posts demonstrating serene clarity and insight, authorship which would launch industries, bring peace to nations in the depths of agitated conflict, cause pregnant mothers to give birth, the works.
Well none of that happened. It might have something to [...]]]></description>
			<content:encoded><![CDATA[<p>I started this blog off a little over a year ago. I had visions of daily blog posts demonstrating serene clarity and insight, authorship which would<img class="alignright" src="http://farm4.static.flickr.com/3488/3240697880_9ff3343c68_m.jpg" alt="" width="180" height="240" /> launch industries, bring peace to nations in the depths of agitated conflict, cause pregnant mothers to give birth, the works.</p>
<p>Well none of that happened. It might have something to do with the fact that I wrote four blog posts in all this time, none of which were really insightful. But more importantly, it stemmed from a realization that none of the above would happen and really shouldn&#8217;t happen based on my words.</p>
<p>I guess writing doesn&#8217;t provide clarity and insight to war torn countries which I have no experience with, but rather provides clarity for the author. Of course this doesn&#8217;t provide the earth shattering motivation needed to take time from running a nebulous startup to put your thoughts in order. However, as I spent another 30 minutes trying to phrase the right email before I sent it out, I figured this exercise of blogging can only do good.</p>
<p>Rather than wait for a while to think up a post, I wanted to initiate it right here, right now with this.</p>
<p>Stop. Not really.</p>
<p><a href="http://www.flickr.com/photos/tmab2003/3240697880/sizes/s/"><strong>Photo</strong></a> Courtesy <strong><a href="http://www.flickr.com/photos/tmab2003/">TMAB2003</a> </strong>on Flickr</p>
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		<title>Vancouver In Limbo &#8211; StartupVisa</title>
		<link>http://sharanreddy.com/2009/09/vancouver-in-limbo-startupvisa/</link>
		<comments>http://sharanreddy.com/2009/09/vancouver-in-limbo-startupvisa/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 22:42:29 +0000</pubDate>
		<dc:creator>sharan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[immigration]]></category>

		<guid isPermaLink="false">http://sharanreddy.com/?p=66</guid>
		<description><![CDATA[I&#8217;m overwhelmed by the support and reaction to my previous posting. The outpouring of offers from office space and living accommodation in Vancouver, to offering to call your Representatives is most heartening and I thank all of you very much. Thanks also in no small part to all the luminaries mentioned in the previous posting.
I&#8217;ve also seen [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m overwhelmed by the support and reaction to my previous posting. The outpouring of offers from office space and living accommodation in Vancouver, to offering to call your Representatives is most heartening and I thank all of you very much. Thanks also in no small part to all the luminaries mentioned in the previous posting.</p>
<p>I&#8217;ve also seen some harsh comments about immigration authorities, but in all fairness they are just doing their job, it&#8217;s change in legislation that we really need. I&#8217;d highly recommend following the <a href="http://startupvisa.com/2009/09/19/startup-visa-movement/" target="_blank">post</a> Dave maintains of all the StartupVisa writings.</p>
<p>Several comments have also expressed despair that something as vague as a Startup Visa can never take off, please direct your discourse to Brad Feld&#8217;s <a href="http://www.feld.com/wp/archives/2009/09/startupvisa-momentum.html" target="_blank">post</a> about this.</p>
<p>As for me, I&#8217;m playing the waiting game, I&#8217;ve tried calling the consulate but there is no means to reach the Non-Immigrant Visa section. I will keep this blog up to date on the happenings.</p>
<p>Thanks again everyone!</p>
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		<title>Founders Visa please</title>
		<link>http://sharanreddy.com/2009/09/founders-visa-please/</link>
		<comments>http://sharanreddy.com/2009/09/founders-visa-please/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 16:01:00 +0000</pubDate>
		<dc:creator>sharan</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Founders Visa]]></category>
		<category><![CDATA[immigration]]></category>

		<guid isPermaLink="false">http://sharanreddy.com/?p=30</guid>
		<description><![CDATA[There has been an ongoing discourse on the need for a Founders Visa, also called Startup Visa, from luminaries of the startup world. Paul Graham began with his post back in April 2009 and more recently Eric Ries, Dave McClure, Manu Kumar et al have formed a rallying cry for it. Dave maintains an excellent resource for it at www.startupvisa.com.
For the purpose of this post, rather than talk about the bureaucracy [...]]]></description>
			<content:encoded><![CDATA[<p>There has been an <span>ongoing</span> discourse on the need for a <em>Founders Visa,</em> also called <em>Startup Visa,</em> from luminaries of the startup world. <a href="http://www.paulgraham.com/foundervisa.html" target="_blank">Paul Graham</a> began with his post back in April 2009 and more recently <a href="http://www.startuplessonslearned.com/2009/09/support-startup-founders-visa-with.html" target="_blank">Eric Ries</a>, <a href="http://www.500hats.com/sys-tmpl/door/" target="_blank">Dave McClure</a>, <a href="http://www.k9ventures.com/2009/09/my-story-and-support-for-the-founders-visa/" target="_blank">Manu Kumar</a> et al have formed a rallying cry for it. Dave maintains an excellent resource for it at <a href="http://www.startupvisa.com/" target="_blank">www.startupvisa.com</a>.</p>
<p>For the purpose of this post, rather than talk about the bureaucracy of it all, I want to tell you about my personal experience and how my startup once again falls victim to the throes of uncertainty due to my immigration hassles.</p>
<p>I have had my heart set on startups ever since I can remember and wanted to be in San Francisco &#8211; the proverbial belly of the beast. So in 2003 I quit my job at India&#8217;s largest <a href="http://www.sify.com" target="_blank">webportal</a> at the time, packed my bags and left home to study in the only place in the Bay Area that was willing to provide me with aid- The University of San Francisco.</p>
<p>I graduated near the top of my class with a Masters in Information Systems and while I contemplated starting something right out of school, I was offered a job with great pay at Deloitte. I also had mounting student loans to pay off and no clue how an &#8220;alien&#8221; starts a company, I decided to join Deloitte till I got on my feet.</p>
<p><img class="alignnone" title="Liberty" src="http://www.wayfaring.info/wp-content/uploads/2009/03/new-york-statue-of-liberty-new-york-city-nyc005.jpg" alt="" width="500" height="334" /></p>
<p><span>Startups aside, I have what I like to call an ancestral background in film</span><span> &#8211; my grandfather, with what can only be called youthful callowness, sold all of his inherited agricultural land at the age of 17 </span><span> and moved to the largest metropolitan area close to his village – Madras,</span><span> India</span><span>. He told his dad and step-mom that he wanted to do something in the &#8220;movies&#8221;, most of India wasn&#8217;t familiar with films back in the 1940&#8217;s and his parents had no idea what to make of it.</span></p>
<p>The first his parents heard about him was that six months later he had no money and was sleeping on a couch in his friends&#8217; place. His parents took the next train to Madras to rescue their son. Upon reaching Madras they learned that all that money had been put down to purchase 18 acres of space and take on a loan to build a movie theatre on the land. My granddad was in &#8220;cash conservation&#8221; mode and didn&#8217;t mind a couch for a bed.</p>
<p>His first theatre now stands as a landmark in Madras(Chennai), and the neighborhood named after the theatre – &#8220;Liberty&#8221;.</p>
<p>The apple doesn’t fall from the tree and a few decades later his son (my Dad) noticed that the movies catered only to the well-to-do and it was yet another thing the poor longed for. He started a no-frills theater, where movies would play after they finish their initial run of 5-10 weeks, but at a deeply discounted price, bringing joy to millions, who back then couldn’t afford luxuries like TVs and VCRs.</p>
<p>This might be just pure hereditary kicking in, but I have always anazlysed the problems of the film industry and more importantly, the hurdles of independent film making is usually on my mind. So it wasn’t surprising when a few buddies of mine in New York and I launched into a discussion about this late one night in 2007. The solution to the problem seemed to be within grasp with all the recent advances in technology. We were far too drunk to come up with any sane solution to a century long problem, but there we had the seed.</p>
<p>I<span> </span>latched on to the glimmer of an idea planted in my head from that one drunken night with hopes of trying to bridge the road for independent filmmakers. Over the next year, I spoke to hordes of filmmakers, I saved up every penny I could and worked on building the basic version of the website. However, with all the immigration bits and bobs unsorted, I had this nagging feeling that this would be yet another aspiration that leaves with no trace.</p>
<p>That didn’t deter me anyway, and with the all that I have saved up, I approached the star student at USF, pitched my idea and my business plan and had her on board to work with the still fledgling startup, which<span> </span>now had a name to it and a URL <a href="http://indee.tv/" target="_blank">Indee.tv</a>. With my days spent at Deloitte, I would spend my nights churning till dawn on Indee, my weekends on Indee, my breaks and slow periods at work on Indee. Sleep was optional, as were meals, and a social life was a gross extravagance.</p>
<p>That is about when I realized there is such a thing as cumulative fatigue, and I was experiencing it. I was falling asleep during the day and under performing at Deloitte. There had to be a way to work on Indee.tv full-time. After gathering a bunch of information off my computer screen I made an appointment with an immigration lawyer. This immigration lawyer started our conversation with &#8220;It&#8217;s not possible, I wouldn&#8217;t advise you try it&#8221;, but over the next 45 minutes with support from all the material I&#8217;d documented and printed out we saw that we might actually be able to pull it off! Of course, there were more hurdles to jump than a kangaroo on crack, but that is a story for a whole other post.</p>
<p>I eventually did have everything setup and convinced some seed investors to back my especially risky undertaking and in October of 2008 I applied to have my H1B visa transferred from Deloitte to Indee.tv. I had about a week of waiting and then it came through! I was legally allowed to start my company and work in it as well.</p>
<p>Over the next 11 months we developed a much nicer product, launched our Beta website in February of 2009. <span>Every month,</span><span> </span><span>with</span><span> the most popular films </span><span>from Indee, </span><span>we began public <a href="http://www.facebook.com/event.php?eid=200928690083&amp;ref=mf" target="_blank">screenings in bars and restaurants around San Francisco</a>. Natalie Portman&#8217;s company, MakingOf, partnered with us to do these. We developed a </span><a href="http://indee.tv/festivals/nffty" target="_blank">Curation Application</a><span> that saves film festivals between $45,000 &#8211; $100,000, with which we signed on <a href="http://indee.tv/festivals/nffty">customers</a> and began generating actual revenue and a whole lot of milestones we&#8217;re really proud of. As of September 2009 we are a team of four, with U.S. citizens and Permanent Residents a part of that team. Indee was generating jobs for Americans in this economy.</span></p>
<p>Just as everything seemed to be going so well, I came up to Vancouver on September 24th to renew my H1b visa and it turns out the approval I got last year is not worth it&#8217;s weight in paper. Upon appearing for my interview, my previous approval notice was held by the consulate till I furnished a ton of extra documentation from our tax filings  last year, to a full report of all employees, all of my bank statements right down to the photographs of our work area (as alien founders we cannot have startups in garages and our apartments, it has to be in real offices).</p>
<p>I worked through the rest of Thursday and all through the night gathering all this evidence (As for the photographs, I swear the DustOff can was for equipment cleaning purposes only). So after working through the night to get the evidence to the officers the very next day by 11:30 am, I was told that my application would take a week to  be reviewed.</p>
<p><img class="size-medium wp-image-34 " title="indeetv-office-003" src="http://sharanreddy.com/wp-content/uploads/2009/09/indeetv-office-003-300x225.jpg" alt="Indee.tv Office" width="300" height="225" /></p>
<p>Now leaving aside the exorbitant costs of living in a city like Vancouver for a week, I don&#8217;t have to talk about what an entire week means in startup terms. This particular week in question, since we&#8217;re in fundraising mode, I have had to cancel a meeting with Comcast Capital and cannot present at the Plug and Play Expo on Thursday Oct 1st  - they were nice enough and believed in our product to pretty much waive the $1500 participation fee, only to realize I can&#8217;t make it. If anyone wants to present on my behalf for Indee, I will coach you and I will be most obliged.</p>
<p>So here I am in Vancouver, it&#8217;s late at night and I&#8217;m of course alone in the room, frustrated at the prospect that the dream of saving the independent film industry from San Francisco might not be my dream after all. May be it is just to be relegated to a dull and thoughtless job that adds incremental value and not really dream the big dream, I guess I&#8217;ll know in about a week or two. In the mean time, I can already feel all of the company&#8217;s productivity drop as uncertainty kicks in. I&#8217;m spending as much time researching immigration law as I am researching potential investors.</p>
<p>Let me be clear that they will not kill this dream, as a valley entrepreneur if there&#8217;s anything I&#8217;ve learned in the last 7 months,  it is tenacity and determination. If the Department of Homeland Security feels I&#8217;m a threat to the U.S. economics, I will have to solve filmmakers&#8217; troubles from half way across the world if needed. My team and I will do the best we can to save the independent filmmaker given the cards we have been dealt.</p>
<p>My reason for ranting in this post is to highlight the hurdles set up by the U.S. legislation in ensuring I cannot be on U.S. soil if I want to solve a problem on any large scale while hiring U.S. employees. I love the American worker and would only be glad to have my company to offer more jobs, why make it harder than it already is for a startup?</p>
<p>Not to sound preachy, but please help future generations of entrepreneurs with the Founders Visa.</p>
<p>Oh, and wish me luck.</p>
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